Brave Spark branding

Stickers, illustrations and branding work for Brave Spark Creative Studio.

 

Branding

As part of my interview for Brave Spark, I designed a brand refresh, including updated colors, typographic treatment and a motion system that linked to their logo. I started by examining their current branding by looking at their logo (as I knew I wanted to keep this the same). I found one way of viewing their logo, was a shifted square. I liked the idea of ‘shifting’ as Brave Spark often shifted Brave ideas which went onto Spark a shift in mindsets. This, as well as the ‘L’ shape of their logo, inspired a new system which still felt Brave Spark.

 

Stickers

A big part of Brave Spark’s branding is stickers. When designing them it was important to be brave (which I achieved via bright and bold colours). I designed over 50 stickers for Brave Spark including emoji-like designs (e.g. hand gestures), inside jokes (no elephants) as well as fun nods to the brand (logos and sparks)

 
Previous
Previous

Hidden Homelessness Experiments

Next
Next

BIC ballpoint pen experiments