Wavy
Creative direction, design and brand building for Wavy - a mens textured haircare brand.
Work
Wavy already had an established idea of what they wanted to be. I helped shape and push their identity across socials, packaging, web design, art direction.
Finding the image
An image that was originally going to be discarded. I saw something in the crop and reframed it around the hair, turning an ordinary moment into something worth looking at.
Wavy Social Feed
